Most store chatbots offer scripted, generic responses because they don't actually know anything about the store they're bolted onto. Parley solves that by learning a store's inventory, policies, and pages directly, so it can give accurate, personal answers instead of a canned FAQ loop.
It keeps the store's own brand voice, syncs automatically as products and pages change, and takes minutes to set up. It's EU-hosted and GDPR-compliant, and priced for small stores rather than enterprise support teams.